When working with email addresses, some challenges impact and affect the reputation of a sender and their business. Email deliverability is one of them making the email deliverability test necessary along with understanding how to increase email deliverability. In this write-up, we will learn about what exactly email deliverability is and how it impacts the workflow.
Beginning with understanding what email deliverability is to make the context more clear for the users.
What is Email Deliverability & How it Works?
To answer what email deliverability is, it can be simply explained as the ability to get successfully received by the receiver’s inbox without being blocked, bounced, or spammed. Email deliverability signifies whether the email sent by any user or business has reached its intended destination or not. Email deliverability is crucial for many factors such as customer engagement and marketing campaigns for successful business marketing strategies.
Let’s now take a look at how email deliverability works and how to increase email deliverability. There are the key factors that affect email deliverability.
Technical Aspects and Authentication
After an email is sent, the recipient’s email services check email deliverability and ensure that the email is legitimate or not. To check the authenticity of the emails, these mailbox services use the following protocols:
- SPF: Checks whether the email is sent from an authorized server.
- DKIM: Verifies that the email hasn’t been modified or altered during email transmission.
- DMARC: Responsible for adding additional security to safeguard from phishing attacks.
Sender’s Reputations
To ensure authentic emails, the email service providers verify and check the sender’s reputation score. These scores majorly depend on:
- Spam Scores: If the spam complaints are too high, the sender’s email address might get blocked for future use.
- Bounce Rates: If the bounce rates of the senders’ email addresses are too high in number, the sender’s credibility degrades.
- Engagement Rates: The higher the engagement rates of an email, the higher the email deliverability.
Email Content
The email formats and content also play a huge role in the email deliverability rates.
If we look at most common question that arises in the users’ minds, it is the difference between email deliverability and email delivery. So let’s take a quick look at the differences between the two and learn how to increase email deliverability.
Difference between Email Delivery and Email Deliverability
Email delivery and deliverability are the two terms that might look similar to the users. Email delivery means that the email has been successfully sent from the sender’s mail server and has been received by the recipient’s mail server. The email delivery simply tells that the email has been successfully delivered to the receiver’s end without being rejected or bounced.
On the other hand, Email deliverability signifies that the email has been successfully received by the receiver’s inbox. The main focus of email deliverability is to ensure that the email is filtered by spam, sender’s score, etc. depending on different authentication protocols(SPF, DKIM, DMARC).
This is the basic difference between email delivery and email deliverability. This might confuse the users, which is why it is necessary to understand the difference before any email deliverability test. Now, we will move to the factors that majorly affect email deliverability.
Factors that Affect Email Deliverability
There are multiple factors that affect email deliverability making it necessary for users to run an email deliverability test and find the best ways how to increase email deliverability. Additionally, understanding these factors will help us to learn and improve email deliverability. Here are some of the factors that affect the deliverability rates:
Email Authentication Protocols
The email authentication protocols play an important role in email deliverability of the emails. There are three email authentication protocols that help with email deliverability. These protocols are:
- Sender Policy Framework(SPF)
- DomainKeys Identification Mails(DKIM)
- Domain-based Message Authentication, Reporting and Conformance(DMARC)
Read More: What are Email Authentication Protocols and how it helps with email security?
Reputation of IP Addresses
IP Address reputation is also crucial to improve email deliverability. A bad IP or a bad domain reputation can have negative impacts on email deliverability. So it’s important to use trusted and authentic IP addresses to send emails.
Formatting of Emails
The formatting of the emails and the email content is also responsible for email deliverability. Using too many spammy words in the email can result in poor email deliverability. It is advised for the senders to use fewer spammy words in the email content and ensure there are no broken links in the email.
Customer Engagement
Higher CTR(Click Through Rate) means improved email deliverability and better senders’ reputation. The emails that are replied to more or forwarded more, are considered more genuine and relevant.
All these are the factors that usually affect or help to improve email deliverability of the emails. Now to see what the methods for email deliverability test are and how they will help to check email deliverability.
How to Increase Email Deliverability?
There are numerous methods that will help you to improve email deliverability and ultimately increase email deliverability. These methods are explained here for a better understanding of the users.
Improve Email Deliverability by Using Authentication Protocols
There are a few email authentication protocols that help with email deliverability test and to increase email deliverability. These protocols are as follows:
Sender Policy Framework (SPF)
The sender policy framework ensures that the emails are coming from a specific domain only. For the email deliverability test, the SPF sends a domain name list to the email service provider to ensure that the emails are received from those domains only. With SPF the bounce rates of the emails are decreased, further rusting with improved email deliverability.
DomainKeys Identified Mail(DKIM)
This email authentication protocol is specifically designed to prevent email forgery. The DKIM works by using a digital signature on the emails to ensure that the email is coming from an authorized domain. This helps to easily check email deliverability by identifying if the email is sent from an authentic email address.
Domain-based Message Authentication, Reporting, and Conformance(DMARC)
This authentication protocol uses both SPF and DKIM to ensure that email communications are secure. This is a safer authentication protocol to ensure reliable and protected email communications between the sender and receiver.
With the help of these email authentication protocols, users can easily improve email deliverability. This is one of the methods that efficiently answers the user’s concern about how to increase email deliverability. Moving on to the next method now, let’s see how it will help.
Check Email Deliverability With Regular Monitoring
For better email deliverability, it is crucial to regularly monitor the sender’s reputation score. The sender’s reputation score depends on bounce rates, spam score, and the domain reputation of the emails.
- The spam complaints are the number of times email recipients mark the emails as spam. This score negatively impacts email deliverability.
- Bounce Rates are the percentage of emails that fail to deliver due to invalid addresses or any other issues.
- The domain reputation is determined by the trustworthiness of the domain being used to send emails.
These are some aspects that have a major impact on email deliverability making it necessary to run email deliverability test and find best ways to improve the score. Moving on with the methods to improve email deliverability.
Use Advanced Email Validation Software
To check email deliverability and ensure improved email deliverability, it is important to be aware of invalid and unauthorized email addresses. There are many factors to be verified during email address validation. When it comes to safeguarding your mailboxes with complete precision, you must opt for a solution that allows you to easily validate your email address which might further affect the email deliverability.
With the Verifyd.app, you can easily run the email deliverability test and check all the email addresses whether they are valid or not. The utility allows you to effectively check the syntax of the emails along with the email list validation and also prevents bounce rates due to invalid emails.
Fix How to Increase Email Deliverability With Non-Spammy Content
To keep the mailboxes secure, users often set certain spam filters that allow them to prevent spam mail from entering the inboxes. Sometimes, these filters contain a set of words that makes the server easier to filter out the emails. To improve email deliverability, it is necessary to keep your email subject and content free of those words. Here are a few examples of what the spammy word could be:
- Make Money Easily
- Financial Independence
- Lottery Results
- Get 100$ Instantly
These are some of the common phrases of spammy emails. Avoid using phrases like these to ensure higher deliverability of your emails.
With the help of the above methods, a user can easily get rid of factors that might be affecting email deliverability. It is not very complex to understand the causes of poor deliverability and improve email deliverability. But is very crucial to learn the methods and use them precisely for better email deliverability.
Conclusion
With the help of this write-up, we have tried to understand the factors that affect email deliverability and how to increase email deliverability. We have thoroughly discussed the reasons that impact deliverability and also learned the ways that help to improve email deliverability.
